It is a no-brainer that staying relevant and competitive on the social media landscape requires consistency. However, keeping up with posting can be a challenge, especially for busy business owners. Enter the best AI tools for social media management, which so far have been instrumental in leveling the playing field so numerous businesses can have a fighting chance.
AI is no longer just a “nice to have” for social media—it has become a competitive necessity. The following tools not only reduce the time you spend on repetitive tasks but also improve the quality, consistency, and creativity of your content.
Whether you’re scheduling weekly posts, designing eye-catching visuals, or pulling highlight clips from a webinar, there’s an AI tool that can handle the heavy lifting. The key is to choose tools that align with your goals, platforms, and audience needs.
Why do you need AI tools for your social media management?
Sure, you can decide to wing it and post whatever you assume your audience wants to read. However, that won’t get you very far. Why? Because you’re competing with millions of websites. While you’re biting your nails and churning out content you and your grandma love, your competitors are doing the opposite.
They are using data-driven insights to understand their audience and revamp their social media strategy. This helps them consistently create value-packed content that both their audience and the ruthless algorithm would love.
Are you sure you can compete with that? Here are a few more reasons to invest in AI tools for your social media management moving forward.
What Makes for the Best AI tool for Social Media Management?
A great AI tool for social media should work like a creative assistant. It should save you the long, nail biting hours of brainstorming content ideas. It should inspire your creative genius, assist in the full creation of engaging content from writing text and creating epic visuals to posting and social listening.
| Best For | AI Tools | Pricing |
| Designing Social Graphics | Canva Magic studio Adobe Firefly |
$14.99/mo for Canva and $10.74/mo for Firefly |
| Social Media Scheduling | Hootsuite Sprinklr CoSchedule |
$99/mo Undisclosed $19/mo. |
| Generating Captions | Hubspot’s AI Social media caption generator. | $15/mo. |
| Creating Carousels | Predis.ai Contentdrips |
$27/mo $15/mo |
| Meme Generation | Kapwing AI Meme Generator | $16/mo |
| Social Listening and Analytics | Sproutsocial Brand24 Emplifi |
$249/mo $199/mo Undisclosed |
| Brainstorming Posts and Ideas | Buffer Jasper AI |
$5/mo $39/mo |
| Repurposing Content | OpusClip Buffer’s AI Assistant Repurpose.io |
$15/mo $5/mo $29.08/mo |
| Curating Content | Quuu | $19.79/mo |
| Creating GIFs | Picsart | $5/mo |
Best AI Tools for designing social graphics
Canva Magic Studio: This right here is a graphic design powerhouse. It is a complete suite of AI-powered tools necessary to help you create stunning graphics from start to finish, with ease. Whatever you need, Canva Magic Studio can help you create the first draft fast. You can also draw inspiration and find the right words with Magic Write. Creating custom content is also effortless with Magic design and finally, generating eye-catching images is easy with AI image and video generation apps like Magic media etc.
Pros:
✔Templates are tailored to your specific needs
✔Designing visuals is fast and efficient
✔Easy to use and navigate
Cons:
❌Constant ad interruptions are annoying.
❌Slow loading time.
Pricing: Starts at $14.99/mo and gives you access to millions of graphics, templates, fonts and photos.
Adobe Firefly: This AI tool helps you go from ideation to execution seamlessly. You can generate images, audio and video all in one unified platform. It smoothly integrates with other Adobe apps as well.
Pros:
✔They offers a free plan.
✔It has a great interface and usability
Cons:
❌The generative AI at the moment only supports English prompts
❌Doesn’t support the upload or export of video content
❌You can’t train Adobe’s AI
Pricing: Price differs for different use cases such as individuals, students and teachers, as well as teams. It starts at $10.74/mo for individuals.
Best AI Tools for Scheduling Posts on Social Media:
HootSuite: This is an honorable mention when it comes to AI-driven tools for scheduling posts on social media. From a single dashboard, you can easily create, schedule and publish content for all your platforms. The platform also uses heat maps to tell you the best time to post on your social media to get the highest engagement and boost your reach.
Pricing: It’s a bit steep, starting at $99/mo with a free 30 days trial period. For that price point, it’s best suited for big teams with a sizable budget.
Sprinklr: Sprinklr social is the platform of choice for organizations to manage social media across multiple brands, teams and geographies. With this tool, you can create and organize content. You can identify top-performing media, and do bulk uploads. Sprinklr lets you publish across 30+ channels simultaneously. You can also preview your posts, make customizations tailored to each specific channel, and schedule at AI-recommended times to boost engagement. You can also boost posts through ads.
Pricing: It’s undisclosed. You’ll have to personally contact their sales team to discuss pricing.
Coschedule: This AI tool helps you keep a consistent social schedule to drive more engagement. It is deemed the ultimate social calendar that helps you stay in the loop with consistent schedules. With simple drag and drop features, you can easily post to multiple social media platforms and accounts at one time. It uses built-in intelligence to write social messages and to optimize them to know the best time for them to go live.
Pricing: It offers a free plan for individuals looking for basic social publishing. The paid plan starts at $19/mo for one user. For agencies, the price is $59/mo. For the marketing suite and content calendar for big teams requiring more advanced features, prices are only disclosed after you book a call.
Best for Generating Captions:
Hubspot’s AI Social media caption generator: This tool offers AI-powered captions that drive engagement across all socials. With his caption generator, you can easily refine your copy till it fits your brand voice and resonates with your target audience. It’s easy to do. Just impute a short post description, then tweak the result by entering specifics about your audience, desired tone etc.
Pricing: It offers a free plan. The paid plan starts at $15/mo for individuals and small teams. For enterprises and organizations, the price starts at $800/mo.
Best for Creating Carousels:
Predis.ai: If you want to create scroll-stopping ad creatives including carousels that drive engagement, look no further than predis.ai. With just a few lines of text, it churns out powerful and eye-catching ad content that your audience can’t ignore, in your branded guidelines. I especially love creating LinkedIn carousels with this tool because it is automatically optimized for the highest reach.
It doesn’t matter what your business or service use case is, Predis.ai has all the best templates for every occasion.
Pricing: It offers a free plan. The Lite paid plan starts at $27/mo billed yearly. However, there is an ongoing discount for each price tier that you can take advantage of.
Contendrips: If a carousel by a personal brand ever went viral on any social media, there’s a good chance that it was made with contentdrips. With this tool, you can easily turn your ideas, blog, CSV and even texts to viral-worthy carousels and post to any social media platform of your choice like LinkedIn, Instagram, Facebook etc. It also has ready-made carousels, quotes and graphic templates you can play with or draw inspiration from.
It has a user-friendly interface that any beginner can navigate like a pro.
Pricing: It has a free plan and the paid plan starts at $15/mo.
Best AI Tool for Social Media Interactions:
Chatfuel: If you want super efficient customer support personnel that work 24/7 without burnout or whining for sick leaves, go for Chatfuel. It offers AI agents that are highly skilled at replying comments from your customers, making product recommendations, answering FAQs, qualifying your leads, booking appointments and much more. The bots are also fast learners and quickly adapt to requests.
Imagine never having to worry about slow response times to queries by potential leads? Chatfuel afford you exceptional customer support and data protection across facebook, instagram and whatsapp.
Pricing: Plans differ depending on the platform you want to use. For Facebook and Instagram, it starts at $23.99 for businesses and $300 for enterprises. For Whatsapp, it’s $34.99 for businesses and $300 for enterprises.
Best Social Media AI Tool for Generating Memes:
Kapwing AI Meme Generator: This AI-powered tool allows you freely make memes from images and videos. One of my favorite things about Kapwing is that you have a chance to build a meme from scratch or customize any of the templates. Speaking of templates, Kapwing boasts of having an extensive template library that spans over a decade of pop culture, to the latest trends in 2025. They’re the first meme generator to support videos and boast over 2,000 meme templates for users to choose from.
Whether you’re uploading an image and adding a classic impact text, crafting a shareable GIF, or editing a video using AI tools, Kapwing’s got you covered.
Pricing: They offer a free plan. Additionally, their paid plans start at $16.
Best for Gauging Social Media Analytics:
Sproutsocial: This is a unified social media platform that gives you all the tools you need to have a thriving online presence and drive revenue growth. Their AI-Powered workflows help busy marketers capture actionable data with ease. This saves them time, and allows them to refine their strategies according to the valuable insights.
With Sproutsocial, you can drive business impact across teams with their rich social data. From their dashboard, you can:
- Automate and accelerate your data collection and distribution
- Create tailored reports that align with your business needs
- And find key learnings from your performance data with AI-driven analyst insights.
Pricing: They don’t offer a free plan. Their paid plans start from $249/mo. It’s better suited for both small and big teams managing multiple profiles on social media.
Brand24: This is arguably the #1 social listening ai tool on the market. With this, you quickly get access to your brand mentions across social media, blogs, videos, forums, podcasts, reviews, and more. Essentially, this is how you NEVER miss a critical mention online.
Here are some of the amazing things Brand24 can help you do.
- You can gather insights from 25 million online sources, tracked in real-time.
- You can analyze sentiment analysis to segment positive, negative or neutral mentions.
- You can also create and report your PR coverage.
- Access customer insights to make informed decisions that resonate with them
- Track your reach, evaluate your marketing efforts and benchmark against your competitors.
Their reliable metrics help you filter out the noise and focus on the data that truly matters.
Pricing: They don’t have a free plan but they do offer a free trial for all the different pricing tiers. Their lowest tier starts at $199/mo for individuals.
Emplifi : With this AI tool, you’re assured of getting a 360 view of your performance across all social platforms for your social media analytics. You can uncover actionable insights and make informed decisions-all from one unified platform. Cool, right?
That’s not all.
Brand24 stands out even more because it lets you view data in the way that’s easiest for you. It offers graphs, searchable metrics, and customizable widgets all to paint a full picture of your metrics in just a few clicks. To show good faith, they offer a free demo.
Pricing: It isn’t disclosed but you can fill out a contact form and their team will get back to you regarding whatever questions you have.
Best for Brainstorming Posts and Ideas:
Buffer: In addition to offering a complete suite of tools to streamline your content creation process, buffer also comes with an AI assistant to help you go from idea to perfect post. You can import content from Canva, Dropbox, Google etc. You can also collaborate with teams on the platform. It’s a great tool even if you’re just beginning your creator journey. You can save your ideas as inspiration strikes, create stunning posts with the AI assistant doing the heavy lifting, then post to all social platforms you desire.
Pricing: Here’s the best part. Not only does it offer a free plan forever but its paid plans are incredibly cheap. For as low as $5/mo, you can access unlimited ideas and other amazing features on Buffer.
Jasper AI: This is one of the biggest names when it comes to AI writing tools/assistants. Jasper (formerly conversion.ai)has grown massively from a simple tool that helped with writing ad copy to a fully blown marketing suite.
This generative ai helps you come up with engaging content for any use case you want, example, email, Facebook ads, blog posts etc. You can either start from a blank page or from one of its built-in templates (referred to as apps on the platform). After selecting an app, you simply have to impute a description of what you want to write about to give it more context. Don’t worry, the apps are designed to convey exactly what information they need in your prompt. After the prompt is done, you watch it generate your content in a flash.
Pros:
✔ Very versatile and quick with creating content
✔ It has multilingual capabilities
✔ It offers custom workflows
✔ The meet command is very efficient
✔ It has an intuitive design.
Cons:
❌It is prone to having challenges with complex topics
❌It may have repetition issues.
❌Content still requires fact-checking and humanizing.
Pricing: They don’t have a free plan but offer free trials for all their paid plans. The creator plan (which is the lowest) starts at $39/mo.
Best for Repurposing Content:
OpusClip: This AI tool works by analyzing your video content in relation to marketing trends and data from major platforms. This helps it generate a comprehensive understanding of your video and makes a data-driven decision for repurposing. It then picks the best highlight moments from your video, rearranges them into viral-worthy shorts and polishes them with dynamic captions, AI-layouts, smooth transitions, etc. By the end of the process, you’ll have an attention grabbing video clip with a strong call to action, ready to drive fresh engagement and revenue to your brand.
Pros:
✔ Very easy to use and saves you time on creating content from scratch
✔ Easily turn long form videos into shorts with minimal editing and publish across social platforms in one click.
Cons:
❌Video clips it pulls can be a hit or miss
❌Edited captions don’t always sync with the video.
❌Editing functionalities are limited.
Pricing: Starter plan goes for $15/mo while the Pro plan is going for a discounted price of $14.50/mo instead of the usual $29/mo. The sales team is to be contacted for custom pricing of the enterprise package.
Buffer’s AI Assistant: This AI-driven tool helps you quickly create post ideas, repurpose content, and write captions. It’s designed to save time and improve social media engagement. It quickly generates social media post ideas for you, including trending topics, industry-specific prompts, quotes, and seasonal content. It can also help you repurpose your content such as turning a LinkedIn post into an X thread or summarizing long-form content into shorter posts.
Pros:
✔ It has a flexible and customizable pricing plans
✔ It has an intuitive user interface.
✔ It has a freemium business model.
Cons:
❌It is still in open beta
❌Offers a one-time allocation of AI credits which do not replenish
Pricing: Buffer offers a free plan that accommodates up to 3 channels with 10 scheduled posts per channel. The paid plans are affordable and start at $5/mo for essentials and $10/mo for teams.
Repurpose.io: This tool helps you set up automated workflows to repurpose and publish content from one platform to others without manual effort. Whether you are a content creator, small business or into Ecommerce, this tool is great for resizing and optimizing your videos to fit different content platforms.
You can turn your YouTube videos into podcasts, audiograms, blog posts and social media clips effortlessly. You can also convert your podcasts, live streams and zoom calls into various formats to republish across social platforms.
Pros:
✔ It saves you time and effort by automating the repurposing of content into various formats.
✔ It’s beginner friendly and easy to navigate/set up.
Integrates smoothly with common platforms.
Con:
❌It doesn’t offer a free plan
Pricing: It starts at $29.08/mo tailored for content creators, small business owners, entrepreneurs etc. For agencies, the price is $124.17/mo.
Best for Curating Content:
Quuu: This AI-driven platform automatically curates and schedules engaging content for you to share each day in your brand voice. The AI understands your brand’s tone and audience, then offers a sophisticated data-driven approach to curating social content that’s customized to your unique needs.
Pros:
✔Super easy to use
✔Saves time spent creating content
✔Ensures wider reach and engagement
Cons:
❌Interface speed and design could be improved
❌Content review is often delayed.
❌Free trial is only for 7 days
Pricing: It is billed at $19.79/mo per social media profile.
Best for generating Gifs:
Picsart: This is an AI-powered creative assistant and companion ultimate for all your design needs, including logos, banners, posters, business cards, fliers, resumes etc. It comes with an AI GIF generator that creates high quality, animated GIFs speedily. All you have to do is to open the AI GIF generator, enter a brief description of your desired GIF in the text box and finally customize the style and settings to suit your preference. In one click, the AI generates your GIF.
Pricing: It offers a free plan. The paid plan starts at $5/mo for content creators and $7/mo for power creators. Enterprises are to contact the sales team for pricing information.
Do you use any of these AI tools to manage your social media? Tell us your thoughts in the comment section!